Michael's Blog

I as a new agent, I never want to place a price reduced sign in front of a listing of mine.  It's my name and my reputation on that sign out in the lawn.

What ever happend to pricing the property correctly from the begining?  I certainly can understand changing markets and moving price points.

Let's take your potential listing clients on tours of the competition, show them the homes that are in good shape, bad shape, staged or not staged.  Have them tour the home in the competition that are priced high and that have been on the market for a considerable amount of time.  Have them tour the homes that are priced fair and will likely sell quickly.

We all know which agents to watch for "quick sale pricing".  We need to make sure that we are in that circle of Realtors.  Not only should we be in that elite circle of smart Realtors, we should be the price value point in the market.  We need to make our properties irresistable to buyers.

I simply do not understand the rush to place these hideous rider signs on the listing signs.  What a perfect way to ruin a reputation.  What does this say?

I didn't do my homework?

I have sellers who are un-realistic about the pricing and have a dream price?

I'll take any listing and don't care about my reputation.

Let's banish these horrible "PRICE REDUCED" "NEW LOW PRICE" riders from the world we live in.  Let's all take a pledge, not to ruin our reputations, or our company's reputation with these nasty signs.

And what's with the "NEW LOW PRICE" rider, does that suggest that the old one was "OLD HIGH PRICE", why don't we print up hundreds of the "OLD HIGH PRICE" riders and have them on our signs at the time of the brokers tour..........Not!